Opinion et stratégies d'entreprises Consumer Services Santé Media et numérique Luxe

Specificities

Ifop Asia performs research in the fields of FMCGs (food, beverages, cosmetics…), Luxury, and Services. In each of these, we assist client in… 
- Understanding consumers and identifying trends: usage and attitudes surveys, barriers and levers surveys, market segmentation, etc.
- Conducting strategic investigations: brand positioning surveys, idea generation, prospective segmentation, etc. 
- Carrying out tactical and pre-launch tests: concept tests, product tests, taste/sniff tests, pack tests, logo tests, advertising tests, etc.

We have a specific expertise in the fields of qualitative and observation research including all forms of qualitative interviewing and moderation (on and offline, from mega-groups to personal in-depths), ethnography, semiotics and expert research. Another specialty field is retail research and the various ways to approach the shopper experience: mystery shopping, accompanied shopping, out of store customer satisfaction and store design audit.

A FEW ASIAN TAILOR-MADE APPROACHES

A FEW ASIAN TAILOR-MADE APPROACHES

Ifop Asia has leveraged its long experience in the region and developed several Asian tailor-made approaches, taking into account the specificities of several countries in the region:

- As South East Asian consumers tend to not differentiate scores when evaluating objects…
Concepts / products screening: a comparative approach based on QSort and TURF analysis, in order to highlight differences between tested objects.

- As an increasing number of Western companies want to enter the Chinese market with their existing products…
nsight identification & optimization: a qualitative approach based on a combination of workshops and consumer interviews to modify, adapt, fine-tune insights to the local market.

- As the Point Of Sale and the interaction with the shop assistants play an even bigger role in countries such as China, Korea, Japan than in the West…
POS cap: a whole range of Point Of Sale research approaches which helps you optimize your retail strategy from product selection & display to store design & organization.

-Etc…

A WHOLE RANGE OF ADVANCED PROPRIETARY RESEARCH MODELS

A WHOLE RANGE OF ADVANCED PROPRIETARY RESEARCH MODELS

While our approach is by essence ad-hoc as we conceive and design methodologies based on your specific context and objectives, our range of approaches includes a series of proprietary models which help address typical research issues in an efficient and well thought-out way. It includes, among others…

- IdeaMap: a unique conjoint based tool which helps you screen (even huge numbers of) ideas in order to innovate or optimize a copy strategy

- Fox 123: a range optimization model which helps decide how many and which products should be present on your store shelves

- Price Equity: a price optimization model which indicates how price influences your product’s performance in its competitive environment

- M-Sat: the customer satisfaction model which sorts out all dimensions of satisfaction and dissatisfaction to determine the right hierarchy of actions to be implemented

- Creative and Strategic wokshops: a range of approaches to help you create new offers, develop new processes, discover new communication or development channels

TOP REFERENCES

Abbott, Avon, Bourjois, Coach, Danone, Dior, Estée Lauder, JC Decaux, Kiabi, L’Oréal, Sodexo, Tyson Foods, Van Cleef & Arpels, Bell, Campbell